Australian Workwear. Worn Worldwide.
The BAD mission: To create the world's best workwear.
The BadWorkwear Story
BAD Workwear was founded in Melbourne, Australia, as a humble market stall. From those beginnings, BAD has grown into Australia's fastest-growing workwear brand — with stores nationwide, a global online following, and a reputation for gear that delivers style without sacrificing performance.
We're not owned by a corporation. We're 100% Australian through and through. Every pair of pants, every boot, every hoodie is designed here, tested by real tradies, and refined until it's perfect.
What We Stand For
Style
Our products are ways designed from the ground up with.
Durability
We engineer gear that can handle years of hard work.
Comfort
If it's not comfortable, it's not BAD. Every stitch and seam is designed for movement.
Innovation
From AirFlight™ soles to DryMove™ waterproof tech, every product is built on innovation.
Aussie Pride
Born in Melbourne. Worn nationwide. Designed for the workers who built this country.
The Gear
We make the gear that allows you to do your best work - safety boots that last, pants that flex, hi-vis that breathes, and hoodies built for all-day wear.
Every product is designed for tradies who need function, comfort, and style in one. Because workwear shouldn't just work hard. It should look good too.
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Our Technology
Innovation isn't an option. It's how we build.
DryMove™ Waterproof Fabric
Stay dry no matter what the day throws at you.
RainDefend™ Waterproof Fleece
The first and only waterproof fleece fabric.
Air Flight™ Comfort Sole
Lightweight cushioning that feels like walking on air.
Elastic Waist Workwear
Ultimate comfort work pants and work shorts.
Real Tradies. Real Stories
BAD isn't a brand made in a boardroom. It's made by real tradies - concreters, sparkies, chippies, and plumbers who put our gear to the test every day.
We design with their feedback, build for their needs, and stand behind every stitch.
